   
Giorgio Armani Cologne
It would not be long before Giorgio Armani Colognes and Cosmetics would be launched. Staying true to his
impeccable style the Giorgio Armani Cologne line also reflected the glamour and sophistication he is so well known
for. Giorgio Armani Colognes and Cosmetics would be as successful as his other undertakings. Among the many
designer fragrances he has produced under the Giorgio Armani Cologne collection are such well-known names as Acqua
di Gio, Armani Code, Armani Prive’, Emporio Armani Diamonds and Giorgio Armani Attitude.. Giorgio Armani Colognes
are considered true classics, worn by the most discriminating people and suggest unmistakable luxury. They offer a
perfect compliment to the classic styles Armani is so well known for.
Giorgio Armani has been one of the most influential fashion designers of the last fifty years. He was born in
1934 in Piacenza, Italy and has often been called the “Father of Italian Fashion”. This title did not come easily
to the young Giorgio. Initially he had no intention of going into the fashion industry. He attended medical school
for two years, took photography classes, served in the military and finally ended up as a window dresser in a
prestigious fashion house. Here he found his calling. After working for over a decade in the fashion emporium of
Nino Cerruti he decided in 1970 to step out on his own as a freelance designer.
In 1975 with his partner, Segio Galcotti he established his own fashion house, Armani. His fashions quickly
caught the eyes of the A- list of people and his tailored, precisely cut garments were all the rage. Initially he
focused on men’s fashions, but within a year he had also launched a sophisticated and tailored women’s line. Both
sexes seemed to love his designs that emphasized clean silhouettes for both men and women. In 1980, he designed and
tailored Richard Gere’s suit for the popular movie, “American Gigolo”. And ever the astute businessman, he began
cultivating famous people to wear his fashions.
Since his fame was quickly spreading, it was not hard to find well-known people excited to wear his fashions.
One such patron was Pat Riley, the coach at that time of the Los Angeles Lakers. Soon the rich and famous
throughout the world were seeking him out and his fashions were in great demand. In 1985 his partner Segio Galcotti
passed away and at that time Giorgio’s sister joined the firm to help him run the ever-increasing Armani
empire.
In both 2001 and 2006, Forbes Magazine named Giorgio Armani as the most successful Italian designer. His
fashions have remained in vogue for decades. His Giorgio Armani Colognes and Cosmetics are world famous and used by
people of distinction all over the world. And his creativity and impeccable taste have also influenced him to open
several cafes and restaurants in various places in the world. He even owns a confectionary company and a bar in
Hong Kong. Giorgio’s zest for life and singular talent for style and taste have made him truly “the father of
Italian fashion.”
|